Tuesday, October 21, 2008

BOLLYWOOD

Raja Harishchandra (1913) was the first silent feature film made in India. It was made by Dadasaheb Phalke. By the 1930s, the industry was producing over 200 films per annum. The first Indian sound film, Ardeshir Irani's Alam Ara (1931), was a super hit. There was clearly a huge market for talkies and musicals; Bollywood and all the regional film industries quickly switched to sound filming.
The 1930s and 1940s were tumultuous times: India was buffeted by the Great Depression, World War II, the Indian independence movement, and the violence of the Partition. Most Bollywood films were unabashedly escapist, but there were also a number of filmmakers who tackled tough social issues, or used the struggle for Indian independence as a backdrop for their plots.
In the late 1950s, Bollywood released its first color films; however, the majority of films continued to be black-and-white until the mid-1960s. At this time, lavish romantic musicals and melodramas were the staple fare at the cinema. Successful actors included Dev Anand, Dilip Kumar and Raj Kapoor and actresses like Nargis, Meena Kumari, Nutan and Madhubala. In the late 1960s and early 1970s, romance movies and action films starred actors like Rajesh Khanna and Dharmendra. In the mid-1970s, romantic confections made way for gritty, violent films about gangsters and bandits. Amitabh Bachchan, the star known for his "angry young man" roles, rode the crest of this trend with actors like Mithun Chakraborty and Anil Kapoor, which lasted into the early 1990s. Actresses from this era included Hema Malini, Jaya Bachchan and Rekha.
[5]In the mid-1990s, the pendulum swung back towards family-centric romantic musicals with the success of such films as Hum Aapke Hain Kaun (1994) and Dilwale Dulhania Le Jayenge (1995) making stars out of a new generation of actors (such as Aamir Khan, Salman Khan and Shahrukh Khan) and actresses (such as Sridevi, Madhuri Dixit and Kajol).
In that point of time, action and comedy films were also successful, with actors like Govinda and Akshay Kumar and actresses such as Raveena Tandon and Karisma Kapoor appearing in films of this genre. Furthermore, this decade marked the entry of new performers in art and independent films, some of which succeeded commercially. These films featured actors like Nana Patekar, Manisha Koirala, Tabu and Urmila Matondkar, whose performances were usually acclaimed by critics.
The 2000s saw a growth in Bollywood's popularity in the world. This led the nation's filmmaking to new heights in terms of quality, cinematography and innovative story lines as well as technical advances such as special effects, animation etc.
Some of the largest production houses, among them Yash Raj Films and Dharma Productions were the producers of new modern films.
The opening up of the overseas market, more Bollywood releases abroad and the explosion of multiplexes in big cities, led to wider box office successes in India and abroad, including Devdas, Koi... Mil Gaya, Kal Ho Naa Ho, Veer-Zaara and Dhoom 2, delivering a new generation of popular actors (Hrithik Roshan, Abhishek Bachchan) and actresses (Aishwarya Rai, Preity Zinta and Rani Mukerji), and keeping the popularity of actors of the previous decade.
The Indian film industry has preferred films that appeal to all segments of the audience (see the discussion in Ganti, 2004, cited in references), and has resisted making films that target narrow audiences. It was believed that aiming for a broad spectrum would maximise box office receipts. However, filmmakers may be moving towards accepting some box-office segmentation, between films that appeal to rural Indians, and films that appeal to urban and overseas audiences.
Asia
Bollywood films are watched in South Asian countries, such as Bangladesh, Nepal, Pakistan and Sri Lanka. Most Pakistanis watch Bollywood films,
in part because many Pakistanis speak or at least understand Hindi (due to its linguistic similarity to Urdu). Despite a government ban on Indian films,
a few Bollywood films have been legally released there, such as Taj Mahal. For the most part, Bollywood movies are watched on cable in Pakistan, and there is a huge market for Bollywood movies in local video stores.
Bollywood movies are popular in Afghanistan due to the country's close proximity with the Indian subcontinent and certain cultural perspectives present in the movies.
Several Bollywood actors have their roots connected to Afghanistan. A number of Bollywood movies were filmed inside Afghanistan while some dealt with the country, including Dharmatma, Kabul Express, Khuda Gawah and Escape From Taliban.[19][20]
Recently Bollywood has progressed in Israel. Special channels dedicated to Indian films have been displayed on cable. Indian films have been popular in a few Arab countries, particularly in the Gulf countries. Imported Indian films are usually subtitled in Arabic upon their release. Other Asian countries where Bollywood films are watched include Cambodia, Indonesia, Malaysia, Myanmar and post-Soviet states. In the past, Bollywood films were also watched in China and the Soviet Union.

Russia and Eastern Europe
Bollywood films are particularly popular in the former Soviet Union. Bollywood films were being dubbed into Russian, and shown in prominent theatres such as Mosfilm and Lenfilm.
Ashok Sharma, Indian Ambassador to Suriname, who has served three times in the Commonwealth of Independent States region during his diplomatic career said:
“The popularity of Bollywood in the CIS dates back to the Soviet days when the films from Hollywood and other Western countries were banned in the Soviet Union. As there was no means of other cheap entertainment, the films from Bollywood provided the Soviets a cheap source of entertainment as they were supposed to be non-controversial and non-political. In addition, the Soviet Union was recovering from the onslaught of the Second World War. The films from India, which were also recovering from the disaster of partition and the struggle for freedom from colonial rule, were found to be a good source of providing hope with entertainment to the struggling masses. The aspirations and needs of the people of both countries matched to a great extent. These films were dubbed in Russian and shown in theatres throughout the Soviet Union. The films from Bollywood also strengthened family values, which was a big factor for their popularity with the government authorities in the Soviet Union.”
After the collapse of the Soviet film distribution system, Hollywood occupied the void created in the Russian film market. This made things difficult for Bollywood as it was losing market share to Hollywood. However, Russian newspapers report that there is a renewed interest in Bollywood among young Russians.
Western Europe and the Americas
Bollywood has experienced a marked growth in revenue in North American markets, and is particularly popular amongst the South Asian communities of the larger cities such as Chicago and New York City.
Yash Raj Films, one of India's largest production houses and distributors, reported in September 2005 that Bollywood films in the United States earn around $100 million a year through theater screenings, video sales and the sale of movie soundtracks.
In other words, films from India do more business in the United States than films from any other country.
During the last decade, Bollywood films filmed in North America have largely been shot in New York, Los Angeles, Vancouver and Toronto.
Bollywood films are also performing well in the United Kingdom,
where they frequently enter the UK top ten. Many films, such as Kabhi Khushi Kabhie Gham have been set in London. The UK is also one of the most filmed locations for Bollywood films, however there is no official report claiming this as there are many Indian films shot in the UK, yet no mention of the UK itself in the film. Bollywood is also appreciated in Germany as well as France. Various Bollywood movies are dubbed in German and shown on the German television channel RTL II on a regular basis.
Bollywood is not as popular in South American countries, however it has its recognition in Caribbean nations with large Indian diasporas, such as Guyana, Suriname and Trinidad and Tobago — all of which have people of Indian descent as a majority of their population. Bollywood culture and dance has also been recognised in Peru. In 2006, Dhoom 2 became the first Bollywood film to be shot in Rio de Janeiro, Brazil.

Oceania
Bollywood is not as successful in Oceanic countries such as New Guinea. However, it ranks second to Hollywood in countries such as Fiji, Australia and New Zealand.

Australia is one of the countries where there is a large South Asian Diaspora. Bollywood is popular amongst non-Asians in the country as well.
Since 1997 the country has provided a backdrop for an increasing number of Bollywood films.
Indian filmmakers have been attracted to Australia's diverse locations and landscapes, and initially used it as the setting for song-and-dance sequences, which demonstrated the contrast between the values.
However, nowadays, Australian locations are becoming more important to the plot of Bollywood films.
Hindi films shot in Australia usually incorporate aspects of Australian lifestyle. The Yash Raj Film Salaam Namaste (2005) became the first Indian film to be shot entirely in Australia and was the most successful Bollywood film of 2005 there.
This was followed by Heyy Babyy and Chak De! India which turned out as box office successes.